Skip to main content

In today’s post-modern world, video visual content has become a dominant form of communication, and the need to demonstrate change (outcomes) of development projects on people’s lives is more crucial than ever.

Online video platforms and communication tools are now extensively being widely used, with billions of users accounting for a significant portion of internet traffic. However, the use of multimedia, specifically videos, for monitoring and evaluation of development projects remains underutilized. Governments, development agencies, and civil society organizations are still heavily relying on traditional monitoring and evaluation methods, which often involve lengthy technical reports that are inaccessible to beneficiaries and funders. These reports are written in complex language, making it difficult for non-technical individuals to understand and distil knowledge and solutions. As a result, showcasing the impact of projects and interventions becomes challenging, even with rigorous monitoring and evaluation efforts.

There is a growing need to transform traditional monitoring and evaluation approaches by incorporating innovative techniques that can vividly and compellingly showcase outcomes and impact. The traditional approach, known as the project cycle approach, involves systematic and long-term data gathering to assess project progress and overall performance. However, there is a pressing need to assess outcomes in a more accessible and engaging manner. This is where MelVee Media offers Videos4Change©, an intuitive, insightful, innovative and natural approach for visual monitoring and evaluation (VME).

Our Vision

To be the leading media company in Africa, transforming lives through innovative, impactful, and inspiring content that empowers communities, celebrates African heritage, and promotes holistic well-being.

Our Mission

To produce and distribute affordable, quality and innovative content that empowers individuals and communities by promoting health, well-being, and personal development.

Our Values

  • Integrity: We uphold the highest standards of honesty and ethical behavior.
  • Excellence: We strive for perfection in every piece of content we create.
  • Innovation: We continuously seek new and creative ways to engage our audience.
  • Community: People are the reasons we communicate and seek development.  We are committed to making a positive impact on any community and beyond.
  • Quality – We believe that quality is multifaceted and that our media products are a foundational elements that support sustainable growth and success in any organization. When we create our video and photo products we are influence customer satisfaction, operational efficiency, market competitiveness, regulatory compliance, employee morale, financial performance, reputation, and innovation.
  • Affordability: Media services can be expensive. At MelVee Media We strive to price all our services within the financial reach of our clients. We aim to ansure that our customers can access our products or services without undue financial strain, considering their income and budget constraints. We do our best to ensure that our services and products are priced to ensure broad accessibility while still maintaining business viability.
  • Accessibility: We aim to ensure that clients can obtain and use our products or service with easy. Technology and costs must not be barriers to accessing quality information and videos. It encompasses physical access, such as location and availability, as well as other barriers, including economic, social, and technological factors. Accessibility ensures that all potential users, including those with disabilities or in underserved areas, can effectively access and benefit from the product or service.
  • Reliable: We strive to consistently deliver without escuse or failure. We are dependable and consistent in quality, by using the right tools and technics and qualified teams.
  • Honesty: In all our dealings, we strive to be truthful, transparent, and straightforward. We will provide you with accurate information, fulfilling our promises, and act with integrity. We prefer to be trusted by our clients and our stakeholders, including customers, employees, and partners. Credibility of relationships is key.